Redefining PR with Purpose at ‘Cause.
Bethan Davies, Founder of ‘Cause.
‘Cause is an impact-focused communications agency dedicated to achieving measurable, real-world change for purpose-driven organisations. While they excel in securing media coverage, their approach goes deeper, aiming to create meaningful outcomes that extend beyond headlines. Rooted in strategic communications, they work across public relations, social media, and public affairs to craft and deliver messages that truly resonate with audiences. At ‘Cause, success is measured not just by media presence but by the tangible positive impact each project or campaign achieves.
A Purpose-Driven, Flexible Team
‘Cause stands out with its flexible team model, tailored to support neurodiversity and work-life balance. Bethan remains the sole full-time employee, supported by a network of 39 experts, including writers, strategists, and public affairs specialists. Key team members like Heidi, head of operations, and Danielle, Bethan’s assistant, help manage the agency’s dynamic and collaborative structure, which adapts seamlessly to client needs.
Working with Mission-Driven Clients
The agency collaborates primarily with not-for-profits and businesses committed to social good, from promoting environmental responsibility to advocating for period equality. ‘Cause clients value its mission-driven approach, making the agency a trusted partner for impactful campaigns.
Sustainable Growth and Goals
While ‘Cause’s impact has grown consistently year after year, Bethan is committed to keeping the agency’s size manageable, focusing on quality, sustainability, and meaningful work rather than aggressive expansion. This balanced approach allows her team to prioritise work-life harmony while delivering outstanding results for clients.
Bethan Davies and ‘Cause exemplify a new kind of comms—one that is grounded in authenticity, impact, and purpose.
Bethan is currently nominated for Role Model of the Year, Female SME Ambassador of the Year and Marketing Female of the Year at this year's British Businesswomen Awards, and picked up Best Small Agency of the year at the Wales CIPR Awards at the start of November ‘24.
To find out more about Bethan and ‘Cause, visit causecollective.co.uk.
